Throughout 2007, Apple stripped nearly every vestige of Flash from its corporate site and other products, and began recommending that developers use open standards instead. As noted in Gone in a Flash: More on Apple’s iPhone Web Plans, last summer Apple published a document titled "Optimizing Web Applications and Content for iPhone," which not only listed Flash as the single bullet point item under a listing of "unsupported technologies," but went on to explicitly encourage developers to "stick with standards," and use CSS, JavaScript, and Ajax instead.