Group items tagged

Health and wellness communications will be more playful as advertisers look to adopt the tonality of the consumers. Fads are out, what's in is intuition as confident consumers mix and match to create a healthy lifestyle.

Google is releasing Android for the wearable tech industry to use. What we'll need soon is not just in getting all these devices to interact with one another using a common operating system but getting these devices to interact with the human body as well.

As a consumer, it doesn't make sense to fight wearable tech. Fitness and wellness technologies such as Nike+ FuelBand and FitBit demonstrate very digestible ways that regular folks are already wearing technology.