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In the architectural and building sectors, we have explored, promoted and dissected the fact that we are currently battling greenwash so much, that we may in fact be greenwashing the aforementioned greenwash. Indeed the term is so readily bandied about, that it no longer makes sense and is therefore responded to as a null and void sentiment. As confusing as that may seem, it holds the key to the reason that we are stuck in a vicious industry cycle that is unfortunately blocking the promotion of some incredible, and highly sustainable, built projects. Due to a confusion and misrepresentation of certain green and sustainable buildings and features, a number of these incredible designs, and their built forms, are being lost in the jungle of false green advertisement. One incredible design that, more often than not, does not receive the deserved appreciation is that of the humble Earthship.