» Nonprofits Can Improve Social Media Engagement with Global Social Media Che... - 0 views
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Brent MacKinnon on 09 Aug 12"This report analyzes how Fortune Global 100 companies are adapting to the ever-changing and fast-paced world of Social Media. When the report was first launched in 2010 most of the Fortune Global 100 that form part of the study were simply broadcasting messages to their consumer base. In 2011, they took the social media platforms they were active in a step further and engaged with consumers."