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Steve Fulton

Advertising can affect our self-esteem - Under the Microscope - 2 views

  • In a study to be published in the Journal of Consumer Research, researchers assessed women's reactions to advertisements that included images of women of varying weights
  • The researchers found that women's reactions to the advertisements depended on their own weight and the weight of the models in the images.
    • Steve Fulton
       
      This makes sense....we see advertizements based on the views we have of ourselves
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