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If you're a marketer who has steered clear of Twitter, your (non)strategy may be paying off! It's possible that this Twitter thing may just take care of itself

In fairness, the raw data may be deceptive. Twitter's proponents argue that its numbers appear low because so many people access Twitter via ways other than its Web site

Ewanick says he finds Facebook, which has copied most of Twitter's best features, to be a superior platform.

Magazines have long used focus groups to tailor their package. New Scientist took another route for its latest issue, testing whether neuromarketing, which examines the brain’s response to products and brands, could help make the magazine more appealing.

The subjects’ reactions were then analyzed by NeuroFocus, a company with headquarters in Berkeley, Calif., which then rated the results on a scale of 1 to 10, based on factors like memory activation and emotional engagement.

“The human brain loves to solve simple puzzles,” he said. “Anytime something is concealed and revealed, the brain rushes toward it.”

In 2005 John Rivers united with three friends to help a local family facing increasing medical bills during their young daughter's fight with cancer. What resulted was a line of BBQ products that is as delicious as it is good for the community. Encouraged by the explosion in popularity and the increase in demand, John left his corporate life to follow his passion for BBQ and determination to help others. Today, Four Rivers Smokehouse continues the tradition of donating proceeds to local churches and school endeavors and is prized for its superb balance of flavors in his Four Rivers BBQ Sauce. The recipe is multi-regional making it a perfect fusion of sweet and tangy with a smoky spice finish that you're sure to enjoy! Our Purpose We are committed to producing the highest level of quality products and providing superior service to our customers which will distinguish the 4Rivers brand in the market place. Equally important to that goal is our dedication to supporting our local business community, schools, and charity organizations. We recognize the value of contributing to the growth of our community in order for our business to prosper. To that end, 4Rivers is proud to support organizations that are dedicated to building a stronger, safer, and kinder community and one that creates the hope for a brighter future for our children. Our Mission is Simple To use our God-given gifts to support the local community, schools, and charity organizations by building a business that distinguishes the 4Rivers brand on the foundation of exceptional products, customer appreciation and uncompromised honesty, integrity, and respect. We hope you enjoy our products as much as our friends and family do and more importantly, hope you consider joining us in supporting these wonderful and very important organizations. Heather Freeman Media & Public Relations, LLC Suzanne & Bill Barnes, Barnes Companies tCreative