Blog U.: Student Affairs and Technology - Inside Higher Ed - 1 views
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Most of our students are not on Twitter. In fact, most people are not on Twitter. Do these statements dissuade me from promoting the use of Twitter when I speak at conferences? Not at all. Twitter is an amazing communication and engagement tool. I am frequently on Twitter asking questions, sharing information, and networking with other higher education professionals. Web-based microblogging is an exceptionally powerful medium.
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ow many people are following your account. In fact, when it comes to prospective students, I would posit that followers, while an interesting metric, are not all that important. Twitter is like a tuning fork for student opinions, feedback, and observation. Using targeted Twitter search queries, an admissions officer can find out quite a bit of information.