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Since the first television screens lit up our living rooms scientists have been studying its affect on young children. Now scientists have compared mother-child communication while watching TV to reading books or playing with toys to reveal the impact on children's development. The results show that watching TV can lead to less interaction between parents and children, with a detrimental impact on literacy and language skills.

The team found that when reading a book with their children parents used a more active communication style, bringing the child into contact with words they may not hear in every day speech, thereby improving their vocabulary and grammatical knowledge. In contrast watching TV resulted in significantly fewer descriptions and positive responses than mothers playing with toys. "Reading books together increased the maternal communication beyond a level required for reading, while watching TV decreased maternal communication. This is significant when we consider the amount of time young children spend watching TV. In some cases children are left alone to watch TV, missing out on any parental communication at a critical stage in their development," concluded Nathanson.