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Only 5% of Adults Use Location-Based Checkin Apps [REPORT] - 0 views

  • Forrester Research surveyed 37,000 people with mobile phones and found that the majority of them (70%) had never even heard about geo-social apps, though that figure is down from last year when 84% had never heard of these apps. Still, even among the 30% of respondents who are familiar with location-based apps, only a minority use them often.
  • Of the 5% who are active location based service users, the survey found 2% who use the apps weekly, 1% use them monthly and another 2% use them less than once a month.

5 Amazing Foursquare Stats [Infographic] - 0 views

  • Foursquare Facts

      • 10 million people currently use Foursquare
      • 3 million check-ins occur each day
      • 400,000 businesses use Foursquare as a marketing tool
      • 78,387 venue mayors are ousted each day
      • 358 million check-ins have occurred outside the United States

HOW TO: Claim Your Business On Facebook Places - 0 views

  • By claiming your Page, you have the opportunity to customize that free advertising. It also makes it easy to purchase pay-per-click advertising for your Places page.


Strategy - Go Local: Seven Steps to Running Geotargeted Campaigns Like a Pro : Marketin... - 0 views

  • This is the decade for geotargeted local advertising.
  • Monster-sized corporations like Google and Yahoo deliver content and advertising to their users based on location. Social networking sites and apps like Foursquare and Yelp are appealing to local users. Neighborhood businesses, such as a local dentist's office or dry cleaner, are able to advertise online in their local markets while small and medium-sized businesses can target multiple geographical areas. And sites like Groupon and DailyCandy offer local deals to local users.
  • But, in reality, geotargeting your online advertising is not nearly as daunting as it seems. Just follow seven simple steps.
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  • Local is the new global.
  • 2. Determine the right channels
  • A. Conduct an internal analysis
  • B. Scope out your competition
  • 1. Decide which geographies to target
  • 3. Generate creative
  • 4. Create campaigns per geo
  • 5. Validate

  • 6. Test

  • 7. Monitor
  • Always monitor your campaigns.

HOW TO: Start Marketing on Foursquare - 1 views

  • Radio Shack reported that the average Foursquare user spends 3.5 times more at its retail shops than the average customer.
  • The most recent iteration of the location-based app, Foursquare 3.0, expanded the features and made it much easier for businesses to jump on the bandwagon and start marketing.
  • “[Small businesses] have the same resources available to them as a super large QSR, an Italian restaurant or a Starbucks, and that’s a really powerful tool,” says Friedman. He’s referring to the Foursquare for Business Merchant Platform, which creates an even playing field for restaurants, retail stores, museums, mom-and-pop shops and other businesses. The owners can claim venues on Foursquare, establish specials and analyze data on Foursquare’s dashboard. Here’s how to do it.
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  • Claim Your Venue
  • Adding Specials
  • Dashboard Analytics
  • Once you’ve claimed a venue, you can access a dashboard of analytics that show how many checkins you’re getting each day, the time of each checkin, as well as a breakdown of the genders and ages of your Foursquare customers. Plus, there are two lists: one of your top visitors in the past 60 days (your most loyal customers), and one of your most recent customers, along with their Twitter handles (so long as they provided that info when they logged into Foursquare).
  • Brand Pages
  • If your company is a brand without a physical presence — a magazine, a TV channel, a university of a consumer packaged good — you can use Foursquare Pages and Partner Badges to reach consumers.
  • Brand Badges
  • Once a brand has a Page, it can also offer badges for Foursquare users. Of course, Foursquare has its own badges that users love unlocking, including:

5 Mobile App Trends You Can't Ignore - 1 views

  • The mobile application world continues to expand at a breakneck pace. If 2010 was all about push notifications and “real-time alerts,” 2011 is about localized content, better photo and video support and cloud-based storage. We want to highlight some of the trends that are already taking hold of the mobile app market or that we expect to take off in the near future.
  • 1. Localized Search and Deal Updates
  • The explosion of location-based technology was revolutionary in the app world. Now we’re using that location information to deliver personalized and relevant updates and alerts. The number of apps and services that support hyper-local experiences is on the small side, but this is an area that is ripe for growth.

    Location-based services like Loopt, Foursquare and Gowalla are all investigating ways to let users know not just when their friends are nearby, but what offers are available in their areas.

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  • 2. Integration with Dropbox and Other Cloud Services
  • A growing number of applications are taking advantage of the APIs provided by companies like Dropbox and and building in-app support for cloud storage and file access.
  • 3. Easy Access to Tumblr, Twitter, Flickr, Facebook and Foursquare
  • Mobile apps that can connect to Twitter and Facebook are nothing new — but the growing number of companies that use OAuth means that it’s easier than ever for developers to add support for the most popular social networks.
  • 4. Front-Facing Camera Apps
  • These days, it isn’t enough for a smartphone — or a tablet — to ship with just one camera, the standard is one on the front and one on the back.
  • 5. Photo and Video Filters
  • In late 2010, photo sharing apps really started to take over the mobile app space. Photography has always been a popular mobile app category — from Flickr to Facebook — and mobile phones are consistently the most popular cameras in existence.
  • Video filters are now starting to hit the scene, too — which means we can expect to see a lot more faux-vintage videos hit YouTube over the course of 2011.

Make Your Next Dinner Reservation Using Yelp's Mobile Apps - 0 views

  • Yelp iPhone, iPad and Android application users will be able to book reservations for restaurants in-app, thanks to the startup’s expanded integration with OpenTable beginning Thursday.
  • Yelp’s mobile apps continue to grow in importance for the senior startup. In December, 3.2 million unique visitors used a Yelp mobile app. The apps also now account for 35% of all Yelp searches.

A New Social Location Based Service - - 0 views

  • Two weeks ago (11 November 2010) Whatser 1.0 was officially launched.  A new location based service which is supposed to help us discover new locations. Whatser 1.0 is a applicition, currently only available on the iPhone, that suggests where to go based on places you and your friends like.
  • Whatser have made sure that when launching the application the users can connect from all of their existing social networks, including Facebook, Twitter, Gowalla and Foursquare.
  • ll give suggestions on the nearest store, bar, restaurant or club where Heineken is sold.
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  • Another key to success is a well defined business model. Whatser has developed a branded tag to a location. So when a location, for example a bar, is selling a Heineken beer, Heineken can tag that location. When a user searches for Heineken, Whatser will give suggestions on the nearest store, bar, restaurant or club where Heineken is sold.
  • The bar recommended by your friends is at the top of the list.
  • Of course Foursquare and Facebook Places are already major players on the market and Whatser has a long way to go, but I do see practical benefits. Going on holiday or visiting cities can become much more interesting.

Google's Interest in Groupon Is About Local Ad Business - Advertising Age - Digital - 0 views

  • Search Ads Don't Make Sense for Smaller Businesses, but Coupon Site Does
  • NEW YORK ( -- Multiple reports have Google buying Groupon for $2.5 billion and change. But why would Google want an email-based startup in the first place? To get at the nearly $14 billion U.S. local online ad purse, that's why. Especially because small and medium businesses are expected to spend 10% less on Google's core paid search in the next five years, according to Borrell Associates.
  • To build on local ad products outside of search, Google revamped its local business directory into what's now Google Places this spring. It also launched Boost, a tool to make search easier for small businesses, and a display ad on maps that costs as little as $1 per day. Last month, the company moved star exec Marissa Mayer to the helm of local services from search products.
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  • "Google has known for years that local is the major untapped area for online advertising," said David Hallerman, eMarketer principal analyst. "All the local data [from Groupon] would also give them an even further ammunition for that."

    In 2010, paid search, which includes Google as well as its competitors, accounted for more than half of local online ad spending among small- and medium-sized businesses, according to Borrell. But traditional search advertising doesn't work for the smallest local businesses, the kind Google needs to grow.

  • Email spending expected to double
    By 2015, paid local-search spending is expected to plummet 22 points from $3.1 billion this year to $2.8 billion. While paid search is projected to take the steepest dive, spending on email -- the format Groupon has pioneered -- is projected to double in the same period.

    "There is very high churn among the smaller advertisers; it's generally acknowledged that unless you spend $1,000 or more per month on Google keywords, it's fruitless," said firm CEO Gordon Borrell. "Most [small and medium businesses] can't afford $12,000 per year for keywords because it's pretty much their entire ad budget."

  • "Groupon would definitely get Google deeper into the SMB [small and medium business] market and it would definitely give Google more currency and news -- by that I mean, what's on sale," he added. The local research firm projects that 18% of Google's ad revenue today comes from small business.

    Growth in email spending among small businesses is the third fastest after targeted display and online video -- two formats Google is also building out. Small and medium businesses are expected to spend nearly nine times more on targeted display over the next five years, from $93 million this year to $901 million in 2015; while online video spending will jump $847 million to $2.8 billion.

  • Four factors
    "Google's interest in Groupon -- assuming [the deal] does go through -- is about four major factors, all separate from search: more connection to local advertising overall, more display, connecting online and offline and data," added eMarketer's Mr. Hallerman. "Google's wealth in advertising terms is data. To have Groupon as part of the company would mean it would have data about pricing information, consumer spending habits, and a huge consumer email list."
  • Local ad strategy aside, as the digital darling du jour, it's hardly a surprise that Groupon has ended up in Google's crosshairs. However, considering the Chicago-based startup has grown to more than 2,500 staffers worldwide, a half billion in revenue and 25 million subscribers in nearly 30 countries in just two years, it remains to be seen if Groupon even needs Google to sustain its already meteoric growth.

Waze Offers More Useful Location-Based Service - 0 views

  • There’s an old maxim in television newsrooms, that you’re not going to get the audience’s attention unless you clearly sell the WIIFM.

    (What’s In It For Me.)

  • We know that Geo-location isn’t going anywhere, but there’s no guarantee that any one of the current networks will still be with us in 2013. Gowalla, Foursquare, Yelp, Facebook Places — we don’t know what’s going to stick, because most of us have no idea what they are for.

  • Right now, though, it seems everyone is locked into silly games
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  • The killer feature for those mentioned above is delivering helpful information.
  • Enter Waze.
  • There are apps covering all the major smart-phone platforms, and the apps all share some great features:

    • GPS Integration
    • Search
    • Real-time traffic data
    • Routing
  • Foursquare check-in integration
  • What makes Waze special, however, is the social aspect. The more users there are on the roads where you’re headed, the more data there is about congestion.
  • What’s really exciting is the Groups feature which is relatively new. By letting companies, neighbors, or just area residents talk to one another, you’ve now got a network of hyper-relevant information that actually has an answer to “What’s In It For Me?”
  • Waze does use incentives to attract users.
  • Waze gets a lot of things right about the “Social” aspect, and might be the first of an emerging class of Social Tools.

Since Introduction Of Facebook Places, Page Growth and Impressions-Per-Post Are Down - 0 views

    "Reports from Page administrators and data from our PageData service indicate that the launch of Places has decreased the prominence of official Page updates in the news feed. Significant decreases in impressions-per-post and new Likes per day for Pages coincide with the introduction of Places stories. This suggest an alteration has been made to Facebook's algorithm that determines what users users see in their news feed. We suspect that the weight of Page updates has been decreased while Places stories have been temporarily given a relatively high weight."

Facebook Places Launches, Allows Businesses To "Check In" - 2 views

    "If you are a marketer, this announcement demonstrates that location-based social networks are transforming from a trend into a mainstream feature of social networking. Some of the initial developers using Facebook Places are social game developers like Booyah, who plan to create new social games based on location.

    Facebook, similar to Yelp and other location-focused sites, is also allowing businesses to claim their location in Facebook Places. Once Facebook Places is available to you, add the location to your business. Once that location page is created, you will then have the option to "claim" it as the page for your business. It is likely that Facebook will launch many other marketing opportunities for Businesses on Facebook places in the future, so it is important to go ahead and claim your location now."

NYC Garbage Trucks Take QR Codes Mainstream - Advertising Age - DigitalNext - 1 views

    "In Japan QR codes -- two-dimensional images containing encoded data -- are found on everything from business cards to kumquats. They are soon to be ubiquitous in the West in advertising and marketing, and in New York City garbage trucks are leading the way."

    "In mid-July, QR, or quick response, codes began appearing on the sides of 2,200 New York City Department of Sanitation trucks."

The Most Popular Brands on Foursquare - 1 views

    Major companies are incorporating location-based networking platform Foursquare into their marketing mix. Check out what they're doing, and consider whether it might be a good platform for your company.

Foursquare Checkins Now Part of Customer Loyalty App for iPhone - 0 views

  • CardStar offers mobile phone users a simple way to manage physical loyalty and membership cards in a digital manner. Today the service is introducing integration with Foursquare to support checkins for users of the iPhone application.
  • Now, when a user scans their club or loyalty card via CardStar during checkout, they can also tap to check in on the location-based service.
  • “The typical CardStar user already launches the app at point-of-sale in retail locations, airports, gyms and libraries. The CardStar integration with Foursquare was the next logical step to deliver a more cohesive mobile experience,” says CEO Andy Miller.
    Interesting developments in mobile technology!
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