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Less Than 10% Of The Web In 2012 Is Mobile Ready - 1 views

  • Mobile’s overall share of Web traffic in the United States has increased to about 9% (according to StatCounter) which is also the same percentage of Quantcast’s Top Million sites that are deemed ready for mobile in 2012 according to data from the Mongoose Metrics Data Series.

    Since there wasn’t the same data pull last year, it could be compared loosely to data from Brand Anymore in late 2010, which determined that of 7,000 retail websites only 4.8% were mobile ready – a nearly doubling of the Web’s mobile readiness in a year.

  • Why this is important is due to consumers preferring a mobile website over an app for price comparisons, reviews and actual purchases on their mobile device, according to the results of Adobe’s Mobile Experience Survey in 2011, which means they are most likely to use a search engine.

Social EPG: The Next Step Towards Social TV? - - 0 views

  • With the new iPad App available for free in the App Store you are able to decide what TV program you will watch, based on social media buzz around that program.

No Longer An Awkward Teenager? Gamification Grows Up | TechCrunch - 0 views

  • For the uninitiated, gamification, said simply, is the use of game design techniques and mechanics to solve problems and engage audiences. Over the last year, even large companies and enterprises are starting to get in on the game, with Gartner saying that all CIOs should have gamification on their radar, and M2 research predicting that the gamification market will reach 2.8 billion in direct spending by 2016.

Augmented Reality Continues to Confound Mobile App Users | Mobile Marketing Watch - 0 views

  • According to a thought-provoking study published Wednesday by Ypulse, “even tech-savvy millennials are baffled” by augmented reality technology, particularly when its infused in mobile apps on leading smartphones.

Facebook Launches Customized Calls-to-Action for Apps - 2 views

  • Starting in January, Facebook will let you convert more leads on the social network when they begin approving actions other than just "Like" for apps. That means in order to use this new call-to-action functionality, you need to create a Facebook app. Unless you are particularly tech savvy, the developer of that app will need to get involved in the process of creating the call-to-action, as it isn't something that is simply enabled with the flick of a switch. If you do have a Facebook app or are considering creating one for your 2012 marketing plans, let's dive into how to obtain the new call-to-action Facebook feature.

The Best Blogging Apps for Windows, Mac, and More | TentBlogger - 1 views

  • here’s a list of a number of applications that you should consider trying as you solidify your blogging and writing workflow. These apps specifically connect to your blogging platform so that you can publish directly to them without ever having to login!

    I’ve broken them out into apps for Windows, Mac, and those that are Web-based for your consideration… and even a few bonus ones for Linux:


Involver & Klout Team Up on the First-Ever Klout App For Facebook | The Involver Blog - 0 views

  • A Sophisticated Tool For Engagement
    The Klout application represents a more sophisticated way for brands to engage with users, combining the best of targeted customization, rewards and loyalty programs. By offering different content to fans, depending on their Klout score, the application encourages both short and long term participation, as fans strive to increase their score in order to earn different types of content.

    Brands facilitate this engagement by setting an appropriate threshold for how influential a user needs to be in order to receive their most valuable content. Users are rewarded for getting their Klout score but given an even greater reward if their score is high. Brands can also use SML to customize Klout into a Facebook mashup tab. The goal in all these integrations is to encourage ongoing participation and sharing.


5 Mobile App Trends You Can't Ignore - 1 views

  • The mobile application world continues to expand at a breakneck pace. If 2010 was all about push notifications and “real-time alerts,” 2011 is about localized content, better photo and video support and cloud-based storage. We want to highlight some of the trends that are already taking hold of the mobile app market or that we expect to take off in the near future.
  • 1. Localized Search and Deal Updates
  • The explosion of location-based technology was revolutionary in the app world. Now we’re using that location information to deliver personalized and relevant updates and alerts. The number of apps and services that support hyper-local experiences is on the small side, but this is an area that is ripe for growth.

    Location-based services like Loopt, Foursquare and Gowalla are all investigating ways to let users know not just when their friends are nearby, but what offers are available in their areas.

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  • 2. Integration with Dropbox and Other Cloud Services
  • A growing number of applications are taking advantage of the APIs provided by companies like Dropbox and and building in-app support for cloud storage and file access.
  • 3. Easy Access to Tumblr, Twitter, Flickr, Facebook and Foursquare
  • Mobile apps that can connect to Twitter and Facebook are nothing new — but the growing number of companies that use OAuth means that it’s easier than ever for developers to add support for the most popular social networks.
  • 4. Front-Facing Camera Apps
  • These days, it isn’t enough for a smartphone — or a tablet — to ship with just one camera, the standard is one on the front and one on the back.
  • 5. Photo and Video Filters
  • In late 2010, photo sharing apps really started to take over the mobile app space. Photography has always been a popular mobile app category — from Flickr to Facebook — and mobile phones are consistently the most popular cameras in existence.
  • Video filters are now starting to hit the scene, too — which means we can expect to see a lot more faux-vintage videos hit YouTube over the course of 2011.

Shazam hangs clothes on music service | FT tech hub | FTtechhub - Industry analysis - F... - 1 views

  • Shazam, the music recognition app with more than 100m users, hopes to demonstrate it can sell clothes as well as songs in a new use for its fingerprinting technology.
  • An ad campaign  just launched with the Old Navy clothing chain in the US urges viewers to Shazam the music they hear on TV spots. The app then takes them to a screen identifying the band and song and inviting them not only to watch a video and get the music for free, but also to shop for the clothes they see in the ad.

Make Your Next Dinner Reservation Using Yelp's Mobile Apps - 0 views

  • Yelp iPhone, iPad and Android application users will be able to book reservations for restaurants in-app, thanks to the startup’s expanded integration with OpenTable beginning Thursday.
  • Yelp’s mobile apps continue to grow in importance for the senior startup. In December, 3.2 million unique visitors used a Yelp mobile app. The apps also now account for 35% of all Yelp searches.

5 Things Angry Birds Can Teach You About Online Content - 1 views

  • not only is the kidnapping of their eggs easy to identify with and remarkably human, but there is no better blueprint for online marketing success than the methods of the Angry Birds.
  • 5 Things Angry Birds Can Teach You About Online Content
  • 1. Define a Strategic Process
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  • 2. Identify and Attack a Point of Weakness
  • 3. Don't be Afraid to Use the Eagle
  • 4. Stay Angry
  • 5. Assemble a Cross-Functional Team
Kenneth Cossin

MediaPost Publications A Giant Enters The Local Deals Arena 12/14/2010 - 0 views

    Newest Mobile App companies

Kids go on expensive buying sprees in iPhone games | Washington Examiner - 0 views

  • "The Smurfs' Village," a game for the iPhone and other Apple gadgets, was released a month ago and quickly became the highest-grossing application in the iTunes store. Yet it's free to download.
  • So where does the money come from? Kelly Rummelhart of Gridley, Calif., has part of the answer. Her 4-year-old son was using her iPad to play the game and racked up $66.88 in charges on her credit card without knowing what he was doing.
  • Apple introduced "in-app purchases" last year, letting developers use the iTunes billing system to sell items and add-ons in their games and applications.
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  • This year, developers have started to use the system in earnest as the main revenue stream for many games.
  • Of the 10 highest-grossing apps in the App Store, six are games that are free to download but allow in-app purchases. Four of those are easy, child-friendly games. Two of them, "Tap Zoo" and "Bakery Story," have buttons for in-app purchases of $100 in just two taps.
  • Apple defends its system. Spokeswoman Trudy Muller says the password system is adequate and points out that parents can restrict in-app purchases. The parents contacted for the story received refunds from Apple after complaining, and praised the company's responsiveness.
    "The Smurfs' Village," a game for the iPhone and other Apple gadgets, was released a month ago and quickly became the highest-grossing application in the iTunes store. Yet it's free to download. So where does the money come from?


Is Rupert Murdoch's iPad-Only Newspaper the Future of Journalism? [OP-ED] - 0 views

  • Apple and News Corp are reportedly set to launch The Daily, the first iPad-only news publication.
  • The joint “newspaper” will have no website and no print edition; the only way to get it will be to download The Daily via iPad application. Each new edition will cost $0.99 to download.

One In Three US Consumers Download Mobile Apps, 25% Of All Apps Are Used Daily | Mobile... - 0 views

  • New research out from the Mobile Marketing Association (MMA) as part of the September 2010 U.S. Mobile Consumer Briefing indicates that one in three US consumers download mobile applications, and that a quarter of all apps downloaded are used on a daily basis.
  • 10 percent of mobile consumers who have downloaded apps described their most used app as one that can be used for ordering or purchasing products. This indicates that apps are fast becoming a consumer shopping and sales tool offering both mass-market reach and intensity of usage.
  • To place an app on the mobile desk-top that commands consumer attention on a daily basis should be on every marketer’s “to do” list as they plan for 2011.”
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  • Some other key findings from the survey include:

    • Sixty percent of those surveyed said their “most used” app provides entertainment
    • Twenty-two percent of respondents expect to download more apps next than they have this year, while 40 percent expect to download the same amount
    • Over the next year, mobile users will seek new apps focusing on entertainment, restaurants, banking and travel
    • As free apps supported by advertising represent about 31% of all downloaded apps, apps represent a significant advertising opportunity for brands
    Eye-opening stats about mobile apps underscore the importance of mobile marketing in the time to come.

Don't Drink and Facebook: New Plugin Mitigates the Fallout - 0 views

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