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Mark Wieman does a great job of taking you straight to his best work by having a featured case study on the homepage. 2. Explain your work Unfortunately many portfolios show work in isolation. Design operates in context, and the business and work of design even more so. Who was the client? What was the brief? What problem was it solving? How did your work solve their needs?

Ask yourself, what type of work does this agency or company do? What projects can I show that best illustrate how I would help them with their business. Remember, your potential employer is looking at you as someone to work within their existing team, culture, and practices.

Unsure of their needs Not every lead knows what they want—even if they do, they may not know what they could have. Using your portfolio site to educate your clients about the services you offer and how they might benefit will demonstrate you know what you are talking about, while also helping them get a better grasp over how it all works.