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"ACCORDING to Joseph Henrich and his colleagues at the University of British Columbia, most undergraduates are WEIRD. Those who teach them might well agree. But Dr Henrich did not intend the term as an insult when he popularised it in a paper published in Behavioral and Brain Sciences in 2010. Instead, he was proposing an acronym: Western, Educated, Industrialised, Rich and Democratic. One reason these things matter is that undergraduates are also psychology's laboratory rats. Incentivised by rewards, in the form of money or course credits, they will do the human equivalents of running mazes and pressing the levers in Skinner boxes until the cows come home. Which is both a blessing and a problem. It is a blessing because it provides psychologists with an endless supply of willing subjects. And it is a problem because those subjects are WEIRD, and thus not representative of humanity as a whole. Indeed, as Dr Henrich found from his analysis of leading psychology journals, a random American undergraduate is about 4,000 times more likely than an average human being to be the subject of such a study. Drawing general conclusions about the behaviour of Homo sapiens from the results of these studies is risky. This state of affairs, though, may be coming to an end. The main reasons undergraduates have been favoured in the past are that they are cheap, and easy for academics to recruit. But a new source of supply is now emerging: crowdsourcing."

"A well-known psychologist in the Netherlands whose work has been published widely in professional journals falsified data and made up entire experiments, an investigating committee has found. Experts say the case exposes deep flaws in the way science is done in a field, psychology, that has only recently earned a fragile respectability. The scandal, involving about a decade of work, is the latest in a string of embarrassments in a field that critics and statisticians say badly needs to overhaul how it treats research results. In recent years, psychologists have reported a raft of findings on race biases, brain imaging and even extrasensory perception that have not stood up to scrutiny. Outright fraud may be rare, these experts say, but they contend that Dr. Stapel took advantage of a system that allows researchers to operate in near secrecy and massage data to find what they want to find, without much fear of being challenged. "The big problem is that the culture is such that researchers spin their work in a way that tells a prettier story than what they really found," said Jonathan Schooler, a psychologist at the University of California, Santa Barbara. "It's almost like everyone is on steroids, and to compete you have to take steroids as well." "