Mobile Active gives their tips on how to setup a mobile campaign. They list steps to think through as well as strategies, and also some platforms to choose from.
BWINDI IMPENETRABLE FOREST, Uganda (Reuters) - Lurking deep in the mist-glazed forests of east Africa, Uganda's mountain gorillas are preparing to 'tweet' for their survival.
With the launch on Saturday of the "Friend a Gorilla" campaign, human fans will
Chase, the financial services conglomerate, started a Facebook campaign two weeks ago, asking users to tell it how to donate $5 million to charity. To do so, it had Context Optional build it a full-featured application, Chase Community Giving. The app has
You can't swing a cat these days (I never would) without hitting a storytelling workshop for nonprofits. It's kind of the new silver bullet for conveying organizational impact.
I'm a big fan of stories, but I'm a little concerned about the approach the n