Facebook is the 5th most trafficked site in the United States. Over 179,000 nonprofits utilize Facebook Causes but just how sticky is Facebook? You may be surprised to see some recent stats that question how successful Facebook is as an engagement tool.
Common advice is "Cheap, Fast, or Good?" Pick 2. Michelle Murrain writes: "The truth is, in my experience in doing or observing dozens of nonprofit related projects over the years, most often, it's hard enough to get one of these."