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Yes there are bound to be students out there that only have ten minute attention spans, however the problem that the research has identified is that the traditional university lecture can only hold the attention span of students for just ten minutes. The problem with this research and the “findings” is that rather than face the actual problem of boring or unengaging lectures, we try and solve the problem of inattentive students or just start doing ten minute lectures and complain about “dumbing down”.