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CHILDWISE TRENDS REPORT 2009 For the tenth year, trend data from this proven leading industry tracking study is available as a separate, 30 page, concise report - providing the ideal introductory reference for information on children aged 5-16.

David Buckingham is Professor of Education at the Institute of Education, London University, and Director of the Centre for the Study of Children, Youth and Media. His research focuses on children's and young people's interactions with electronic media, and on media education.

"Mobile media driving increased consumption. The increase in media use is driven in large part by ready access to mobile devices like cell phones and iPods. "