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The question is, will you get enough revenue? By opening the door, will you get enough new people that the nickle-and-dime revenue strategy makes up for the loss of good, solid, almost-guaranteed subscriptions?

Joining the spirit of the article, then, I'd like to say that while I read this pretend piece of news, and I did notice that it doesn't exist, I am not willing to spend real money on it. The article is just a goofy, unreal plaything produced for people who waste their days in the fantasy world where the New York Times is treated as if it is were a source of unbiased information.

"I recently defended my dissertation at the University of Washington College of Education, and, as you can guess from this post on Terra Nova, it was on learning in MMOGs. Specifically, I looked at the change in raiding practice of a group of World of Warcraft players as I played alongside them for 10 months. Of particular note, my data is from the early days of WoW, spanning the life and death of a Molten Core (and later BWL and AQ40) group that came together out of a multi-guild alliance. We were on a role-play server, which I think is important to note, given the group's shared values and goals of hanging out and having fun over and beyond itemization and progression. "