DSC has been a first in many domains. It pioneered the concept of Advertising Industry training, also bridging the theory-practice gap through its Apprenticeships and Internships.
The media has a powerful impact on people, especially on girls and women. According to AdMedia, 69 percent of girls agreed that magazine models had a major influence on their opinion of what the perfect body shape looks like. Yet, only 5 percent of women in the United States actually fit the body type popularly portrayed in advertising today