'R' language bringing statistical analytics to the masses (Q&A) | Software, Interrupted... - 0 views
-
Predictive analytics has a proven track record in the business intelligence field. Wal-Mart, for one, has used predictive analytics to better understand the habits and tendencies of their customers. Predictive analytics was a driving force in influencing their competitive pricing model that gave them a competitive advantage over their market. Beyond retail, predictive analytics models are used extensively in financial services, pharmaceuticals, life sciences, and a host of other verticals