Billions of dollars are used each year on television campaigns for Political Candidates, and 83% of that money goes towards local TV. With the use of internet 29% of voters did not watch TV campaigns and used Online campaigns to pick a candidate. So the investment on TV campaigns is no longer as big as it used to be.
Varun Sharma Unconventional and imaginative ideas pay off in almost every business field. While there are limitless examples of eccentric marketing in the real world, the turf of online marketing is not that exciting.
The reelection campaign of Barack Obama released an anticipated 17-minute documentary made by Hollywood documentary filmmaker David Guggenheim. The short film is voiced by Tom Hanks and features everyone from Rahm Emanuel and Joe Biden to Bill Clinton and president himself.