Obama is embracing Web 2.0 and using social media for helping to campaign. The tactics that where used by Obama was twitter, youtube, and various other radio and television ads.

There is very little they can do on their own websites to create compelling content: audiences on the Internet are shifting interest and trust toward social networks and self-organized content.

The interactive nature of the growing economy and demand within the wikis, web-logs, podcasts, or other forms of internet bonding compel employers to favorite workers that have somewhat dealt with the internet technology and its various contemporaries and tools because they are knowledgeable of the infinite opportunities and benefits.

For the first time in the history of modern democracy, new communication technologies are on the brink of emancipating citizens from powerful paternalistic states and established party organizations.