$7.99 for each, instead of $9.99 for both
Netflix's Real Problem | The Wrap Media - 0 views
Netflix's problem is that it fundamentally has little leverage with the studios
doubling its price
To ensure Netflix's survival, CEO and Co-Founder Reed Hastings ultimately has two options: he must make Netflix a content player in its own right - something he's attempting to do by reportedly paying more than $100 million for Netflix's first original TV series, The David Finch/Kevin Spacey thriller "House of Cards".
Or he can merge with a player that guarantees him distribution such as Hulu, Google, Amazon, or Dish, which has its own content-streaming network built from satellite business and the ruins of the Blockbuster video chain.