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Posted by Michael Krantz, Google Blog Team Q: What do zippers, baby oil, brassieres and trampolines have in common? A: No, the answer isn't that they're all part of the setup for a highly inappropriate joke. In fact, the above list (along with thermos, cellophane, escalator, elevator, dry ice and many more) are all words that fell victim to those products' very success and, as they became more and more popular, slipped from trademarked status into common usage. Will "Google" manage to avoid this fate? This year has brought a spate of news stories about the word's addition to the Merriam-Webster and the Oxford English dictionaries, an honor that's simultaneously highly flattering and faintly unsettling. Consider, for example, this passage from a New York Times story published last May: "Jim sent a message introducing himself and asking, 'Do you want to make a movie?'" Mr. Fry recalled in a telephone interview from his home in Buda, Tex. 'So we Googled him, he passed the test, and T called him. That was in March 1996; we spent the summer coming up with the story, and we pitched it that fall.'" Now, since Larry and Sergey didn't actually launch Google until 1998, Mr. Fry's usage of 'Google' is as distressing to our trademark lawyers as it is thrilling to our marketing folks. So, lest our name go the way of the elevators and escalators of yesteryear, we thought it was time we offered this quick semantic primer. A trademark is a word, name, symbol or device that identifies a particular company's products or services. Google is a trademark identifying Google Inc. and our search technology and services. While we're pleased that so many people think of us when they think of searching the web, let's face it, we do have a brand to protect, so we'd like to make clear that you should please only use "Google" when you're actually referring to Google Inc. and our services. Here are some hopefully helpful examples. Usage: 'Google' as noun referring to, well, us.

Workflow is a term used to describe the tasks, procedural steps, organizations or people involved, required input and output information, and tools needed for each step in a business process. A workflow approach to analyzing and managing a business process can be combined with an object-oriented programming approach, which tends to focus on documents and data. In general, workflow management focuses on processes rather than documents. A number of companies make workflow automation products that allow a company to create a workflow model and components such as online forms and then to use this product as a way to manage and enforce the consistent handling of work. For example, an insurance company could use a workflow automation application to ensure that a claim was handled consistently from initial call to final settlement. The workflow application would ensure that each person handling the claim used the correct online form and successfully completed their step before allowing the process to proceed to the next person and procedural step. A workflow engine is the component in a workflow automation program that knows all the procedures, steps in a procedure, and rules for each step. The workflow engine determines whether the process is ready to move to the next step. Some vendors sell workflow automation products for particular industries such as insurance and banking or for commonly-used processes such as handling computer service calls. Proponents of the workflow approach believe that task analysis and workflow modeling in themselves are likely to improve business operations.

"IBM and Fox Networks Group have worked together since 2004 to fundamentally change the way audio and video content is recorded and transmitted. This effort enabled major improvements in digital workflow and dramatic reductions in the costs associated with capturing, storing and repurposing media content while providing dramatic improvements in transfer rates, storage density, automated workflow, meta-data capture and content availability."

An Engineering Emmy is an Emmy"award" that an engineer wins for creating the best engineering workflow software devices.

Out of teachers surveyed, 94% say that when research is needed, research is the synonym for Google.

This article talks about how some companies misuse workflow engines in hope to help their internet software. 

"Google Inc. (NASDAQ: GOOG, FWB: GGQ1) is a multinational public cloud computing, Internet search, and advertising technologies corporation. Google hosts and develops a number of Internet-based services and products,[5] and generates profit primarily from advertising through its AdWords program"

Description of Google.

On Tuesday morning, January 21, the world awoke to nine new words on the home page of Google Inc., purveyor of the most popular search engine on the Web: "New! Take your search further. Take a Google Tour." The pitch, linked to a demo of the site's often overlooked tools and services, stayed up for 14 days and then disappeared. To most reasonable people, the fleeting house ad seemed inconsequential. But imagine that you're unreasonable. For a moment, try to think like a Google engineer -- which pretty much requires being both insanely passionate about delivering the best search results and obsessive about how you do that. If you're a Google engineer, you know that those nine words comprised about 120 bytes of data, enough to slow download time for users with modems by 20 to 50 milliseconds. You can estimate the stress that 120 bytes, times millions of searches per minute, put on Google's 10,000 servers. On the other hand, you can also measure precisely how many visitors took the tour, how many of those downloaded the Google Toolbar, and how many clicked through for the first time to Google News. This is what it's like inside Google. It is a joint founded by geeks and run by geeks. It is a collection of 650 really smart people who are almost frighteningly single-minded. "These are people who think they are creating something that's the best in the world," says Peter Norvig, a Google engineering director. "And that product is changing people's lives." Geeks are different from the rest of us, so it's no surprise that they've created a different sort of company. Google is, in fact, their dream house. It also happens to be among the best-run

Info on the expansion of google company

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This is about how china has made a new search engine, making the market share a lot bigger and more competitive. 

This article is about different search engines that use web 2.0 tools.

Definition of fiber optic cables: "An optical fiber is a thin, flexible, transparent fiber that acts as a waveguide, or "light pipe", to transmit light between the two ends of the fiber."

"Google is currently the most used search engine. It has one of the largest databases of Web pages, including many other types of web documents (blog posts, wiki pages, group discussion threads and document formats (e.g., PDFs, Word or Excel documents, PowerPoints). Despite the presence of all these formats, Google's popularity ranking often places worthwhile pages near the top of search results."

Search engine powered by Google

This is about the first website used as World Wide Web.

"CERN, the European Organization for Nuclear Research, is where it all began in March 1989. A physicist, Tim Berners-Lee, wrote a proposal for information management showing how information could be transferred easily over the Internet by using hypertext, the now familiar point-and-click system of navigating through information. The following year, Robert Cailliau, a systems engineer, joined in and soon became its number one advocate. The idea was to connect hypertext with the Internet and personal computers, thereby having a single information network to help CERN physicists share all the computer-stored information at the laboratory. Hypertext would enable users to browse easily between texts on web pages using links."

Welcome to info.cern.ch The website of the world's first-ever web server 1990 was a momentous year in world events. In February, Nelson Mandela was freed after 27 years in prison. In April, the space shuttle Discovery carried the Hubble Space Telescope into orbit. And in October, Germany was reunified.

The NCSA is a great stepping stone to the evolution of Web 2.0.

" "It was the first service network to offer traditional cable, interactive television, telephone services, and high-speed PC access by integrating them over a fiber-optic and coaxial cable network, which has now become an industry standard"

In this page it talks about winning an Emmy for workflow software because they were the first service network to offer multiple things in one.

This article talks about how Google is giving an unbelievable amount of information out through its search engines, and how its competitors can't even compare to its usage.