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The marketplace for technological ideas is not dissimilar from the marketplace for political ones. Lessig's reasoning applies, maybe even more so, to the technology arena where blogging is more common than in any other space, except maybe in politics.

Blogs are goldmines for journalists doing professional and crafted work. The blogosphere is a huge source to tap, using services like Tecnorati.com (a blog search engine) and Googlenews, for new ideas, arguments and leads to new stories and for follow-ups on stories on other sites.

raditional printing is an expensive process, especially in metropolitan areas. And as sites like Craigslist.org, free after text ads, demolish the traditional revenue model for papers, the cost of printing will be harder to justify. Papers are slow and money-sucking operations, or as Shel Israel, author of the book Naked Conversations, put it "In the Information Age, the newspaper has become a cumbersome and inefficient distribution mechanism. If you want fast delivery of news, paper is a stage coach competing with jet planes." By blogging some beats or sections that normally run in print, publications would expand their audience as well [as] attract new readers through blogging using fewer resources.

Blogs are also a way of using journalists more effectively. All information, given that it is relevant, that actually does not fit into the paper can be channeled through blogs, allowing the readers to choose what to read or not. This enables a dialogue, a sense of ownership and participation that is essential in creating communities.