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" Equal-Opportunity Globalization Historically, companies in the United States, Europe and Japan have led globalization, because those countries pushed products and services into developing countries. As the business of offshore sourcing grows, globalization is beginning to become widely accepted elsewhere. With "nearshore" and offshore sourcing, the global equation has changed. Enterprises in developing countries and emerging markets are now reaching into developed economies, offering a talented workforce at a fraction of the price. Developed and developing economies are exploiting each other's markets, economies and labor forces. It is natural to expect that those disadvantaged by globalization - irrespective of market - will protest and make known their issues. Likewise, local politicians and political parties may try to protect jobs and obtain votes through legislation such as the bills currently being debated in four U.S. states aimed at blocking the outsourcing of government work to offshore enterprises. Moreover, unlike previous instances of globalization - in textiles, products and manufacturing - the latest round is occurring almost instantaneously over a vast and sophisticated communication network. This has enabled business, projects, tasks and jobs to be transferred to virtual workforces across the globe quickly and transparently - a trend that is occurring so rapidly as to disorient entire professions, societies and organizations. Changing Nature of Technical Work Another factor making outsourcing attractive is the changing nature of technical work. By 2006, service-oriented architecture (SOA) will be at least partially adopted in more than 60 percent of new, large and systematically oriented application development projects (0.7 probability). The proliferation of Web services and SOA is causing software to be developed in smaller units that are easier to map to business processes. These smaller units are also ideal for an offshore envi

Posted by Michael Krantz, Google Blog Team Q: What do zippers, baby oil, brassieres and trampolines have in common? A: No, the answer isn't that they're all part of the setup for a highly inappropriate joke. In fact, the above list (along with thermos, cellophane, escalator, elevator, dry ice and many more) are all words that fell victim to those products' very success and, as they became more and more popular, slipped from trademarked status into common usage. Will "Google" manage to avoid this fate? This year has brought a spate of news stories about the word's addition to the Merriam-Webster and the Oxford English dictionaries, an honor that's simultaneously highly flattering and faintly unsettling. Consider, for example, this passage from a New York Times story published last May: "Jim sent a message introducing himself and asking, 'Do you want to make a movie?'" Mr. Fry recalled in a telephone interview from his home in Buda, Tex. 'So we Googled him, he passed the test, and T called him. That was in March 1996; we spent the summer coming up with the story, and we pitched it that fall.'" Now, since Larry and Sergey didn't actually launch Google until 1998, Mr. Fry's usage of 'Google' is as distressing to our trademark lawyers as it is thrilling to our marketing folks. So, lest our name go the way of the elevators and escalators of yesteryear, we thought it was time we offered this quick semantic primer. A trademark is a word, name, symbol or device that identifies a particular company's products or services. Google is a trademark identifying Google Inc. and our search technology and services. While we're pleased that so many people think of us when they think of searching the web, let's face it, we do have a brand to protect, so we'd like to make clear that you should please only use "Google" when you're actually referring to Google Inc. and our services. Here are some hopefully helpful examples. Usage: 'Google' as noun referring to, well, us.

Analyzes how presidential candidates can harness the web during their campaing.

current new on outsourcing

current news on outsourcing

'Globalization' is commonly used as a shorthand way of describing the spread and connectedness of production, communication and technologies across the world. That spread has involved the interlacing of economic and cultural activity. Rather confusingly, 'globalization' is also used by some to refer to the efforts of the International Monetary Fund (IMF), the World Bank and others to create a global free market for goods and services. This article shows how globalization affects the entire world including government and politics.