To alleviate the battle for bandwidth and make wireless easier to use, non-profit organizations such as the Wi-Fi Alliance have been working with leading original equipment manufacturers and chip vendors to integrate new technologies and standards into the latest CE devices. The benefits of each new standard and technology, however, are all too often articulated in technical speeds and feeds that are difficult for consumers to understand. End-users simply don’t care about achieving 867 Mbps of throughput or reducing the bill of materials. They care about the bottom line – how new Wi-Fi solutions positively impact their mobile computing experience.