NFTs: art, advertising, or both? - 0 views
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John Kiff on 26 Mar 21The NFT market is being cast as a market for art. But what it might really represent is a new type of advertising or rankings system for cultural influence and propagation. Also worth asking is whether the truly disruptive element of cultural tokenisation might be in liberating the art world from the excessive influence of the small network of powerful dealers, auction houses and middlemen who currently dictate what does and does not constitute art and in so doing withhold it from more popular aesthetic appreciation? That, at least, was the democratising promise of Fintech and crypto vis-a-vis banking. (Whether it succeeded is still up for debate.)