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I'm a writer, events manager and social media bod interested in fashion, both vintage (unsurprisingly) and streetwear (more unusually), as well as sports and healthy lifestyles. Always creative, and a lover of language, I started out as a traditional marketing copywriter, slowly moving from company to company to try and find that perfect role, always the most strangely dressed in the department (and in the creative sector, that's saying a lot). In the summer of 2009, I was made redundant and decided to strike out on my own, and I've been doing so ever since, living on my wits. Also quite a lot of marmite toast. And gin.

My namesake blog is the story of my life in New York and a document of my personal style. Since starting as a hobby in 2010, my site now has a readership of over 87,000 a month and has featured in publications including Grazia Magazine and style.com.  Having started my fashion career in London, a year's travel sparked a wanderlust which led me to Australia, where I discovered a country teetering on the brink of creative explosion. I now live in New York where I work in social and digital media for luxury fashion brands.  

Online fashion boutiques are becoming increasingly popular all over the world.  Men and women who found it hard to find employment have resolved to selling clothing and accessories via online stores.  A lot of people who have always dreamt of launching their own boutique and making their own clothing line have also been able to do so successfully with the help of ecommerce and social media sites.  The steps to starting your online business are much easier than you might think.

This blog is a sort of outfit diary. I wear a UK size 16/18, which makes my blogging of everyday fashion different from the type of fashion-blogs or outfit-of-the-day-blogs vastly covered in the media and other blogs. However, there are a lot more [insert adjective of your choice describing an overweight person] women out there on the net doing just that: showing the world what they wear and how they make fashion work for them.

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