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Callie We on 24 Aug 12My namesake blog is the story of my life in New York and a document of my personal style. Since starting as a hobby in 2010, my site now has a readership of over 87,000 a month and has featured in publications including Grazia Magazine and style.com. Having started my fashion career in London, a year's travel sparked a wanderlust which led me to Australia, where I discovered a country teetering on the brink of creative explosion. I now live in New York where I work in social and digital media for luxury fashion brands.