McLuhan Studies Premiere Issue: Eco's Prophetic Vision of Mass Culture - 0 views
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Even in his first essays in the sixties, the author's approach to reading, interpreting and commenting on culture could already be seen as that of a semiotician who had not yet adopted the technical jargon of the discipline. In fact, it would not be too far-fetched to consider the Eco of the sixties as essentially a young Adso (see the discussions on reading signs betwen William and Adso in The Name of the Rose) ready to learn about semiotics from the right mentor. We must also remember that as soon as Eco no longer feels satisfied by the early writings of French semioticians and structuralists like Barthes and Levi-Strauss, he turns to the studies of Jakobson and Peirce on the science of signs.
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Also, few intellectuals can match Eco's great interdisciplinary skills.
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In general, Eco's critics (most of them academic) have suggested that he is successful because he publishes trendy books.