Martha Woodmansee - The Author, Art, and the Market: Rereading the History of Aesthetic... - 0 views
-
What, given these circumstances, was a "high culture" author to do as his/her books piled up unsold in boxes at the press? As Martha Woodmansee shows in her very insightful and elegantly written account of the history of eighteenth-century German aesthetic theory, The Author, Art, and the Market, they set out to exorcise these ghosts from the sphere of "true" or "fine" art. Turning to the material conditions that underlie and prompt the re-evaluation of art by these theorists, Woodmansee details
-
Mendelssohn, writing in mid-century, argued that the singular purpose of a work of art was to have an effect on its audience and hence ought to be evaluated by its ability to move us. Three decades later Mendelssohn's pupil, Moritz, broke away from his teacher's enormously influential theories, removing art from the constraints of affectivity to which it had been subjected and arguing instead for its existence sui generis, responsible only for being a "coherent harmonious whole" (quoted on p. 18). Woodmansee explains this remarkable shift from Mendelssohn's theory of artistic instrumentality to Moritz's theory of artistic autonomy through an examination of the "far-reaching changes in the production, distribution, and consumption of reading material that marked the later eighteenth century" (p. 32).
-
too many readers . . . reading too many of the wrong books for the wrong reasons and with altogether the wrong results" (p. 90). Moritz responds to this problem by "rescuing" art from the market and making a virtue of necessity: bad sales become the hallmark of "good" art.
- ...11 more annotations...