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Nele Noppe

Martha Woodmansee - The Author, Art, and the Market: Rereading the History of Aesthetic... - 0 views

muse.jhu.edu/...110.4br_woodmansee.html

to_read authors art economy aesthetics history germany literature theory patronage gender fanficforensics phd

shared by Nele Noppe on 22 Feb 10 - Cached
  • What, given these circumstances, was a "high culture" author to do as his/her books piled up unsold in boxes at the press? As Martha Woodmansee shows in her very insightful and elegantly written account of the history of eighteenth-century German aesthetic theory, The Author, Art, and the Market, they set out to exorcise these ghosts from the sphere of "true" or "fine" art. Turning to the material conditions that underlie and prompt the re-evaluation of art by these theorists, Woodmansee details
  • Mendelssohn, writing in mid-century, argued that the singular purpose of a work of art was to have an effect on its audience and hence ought to be evaluated by its ability to move us. Three decades later Mendelssohn's pupil, Moritz, broke away from his teacher's enormously influential theories, removing art from the constraints of affectivity to which it had been subjected and arguing instead for its existence sui generis, responsible only for being a "coherent harmonious whole" (quoted on p. 18). Woodmansee explains this remarkable shift from Mendelssohn's theory of artistic instrumentality to Moritz's theory of artistic autonomy through an examination of the "far-reaching changes in the production, distribution, and consumption of reading material that marked the later eighteenth century" (p. 32).
  • too many readers . . . reading too many of the wrong books for the wrong reasons and with altogether the wrong results" (p. 90). Moritz responds to this problem by "rescuing" art from the market and making a virtue of necessity: bad sales become the hallmark of "good" art.
  • ...11 more annotations...
  • turning a defeat in the marketplace into a victory in the aesthetic realm--the "fine" arts were now precisely those that did not have a big impact on the public.
  • Having traced the impact of the newly developed marketplace on the definition of art, Woodmansee turns in her second chapter to an examination of its impact on the development of the modern concept of the author.
  • As writers moved from an aristocratic patronage system to a democratic market-based system, attempting for the first time to earn a living on their own as professionals, they found the legal foundation necessary for this shift not yet in place. Germany had not yet developed a concept of intellectual property and, consequently, book piracy was rampant. In order to put an end to piracy and claim a portion of the profits from book sales for themselves, writers had to prove that ownership of a work extends beyond the mere physical foundation to which pirates had reduced it.
  • Succeeding copyright legislation turned Fichte's financially-motivated theory into law
  • Recent theory has made much of the "death" of the author; Woodmansee completes the sketch by narrating the story of the author's birth.
  • If Moritz, Fichte, and Schiller were interested in reforming the "supply side" of artistic production in response to the crisis of the new reading market, Johann Adam Bergk sought to work on the "demand side." Woodmansee shows how Bergk's hefty 416-page tome "The Art of Reading Books" (1799) was a response to Addison's advocacy of widespread leisure reading in the early years of the century.
  • Bergk seeks "to carry forward Addison's project under the radically altered conditions of literature in Germany at the end of the eighteenth century" (p. 93) by expressly detailing not so much what should be read as how books should be read, advocating an active and creative reader who, he hoped, would "automatically make the 'right' choices" once he/she learned to read, becoming "too sophisticated to derive much pleasure from the growing literature of sheer diversion" and turning instead to classical authors for leisure reading (p. 100).
  • After a brief, but interesting, excursus on the role of gender in eighteenth-century aesthetic theory that focuses on the career of the first popular German woman writer, Sophie von La Roche, whose gender denied [End Page 967] her (theoretical) ownership of her works,
  • Woodmansee ends her book by returning to the legal realm, detailing Wordsworth's defense of the Copyright Bill of 1842, which in effect legislated his anti-market aesthetic theory of 1815 and encouraged the production of "difficult" art for posterity rather than for the contemporary book-buying public. The law had finally intervened and provided support for those who would "rescue" art from the market.
  • In The Author, Art, and the Market, Woodmansee provides an exemplary model for integrating aesthetics and cultural studies,
  • In her insistence that "art" is not a stable concept, but rather is contingent upon material concerns, Woodmansee points a way to treating this larger history, in whose legacy we live and which we help to fashion.
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