Facing the indifference and hostility of the vast majority of their populations -- sometimes referred to as "non-publics," to indicate their disinterest in establishment culture -- European policy-makers reinterpreted their own roles. They began to see themselves as needing to address the many cultures within their societies, not simply promoting the traditional "high art" culture favored by wealthy patrons in the past. Instead of focusing on how to lure people into established arts institutions, these cultural ministers turned to a set of much broader social questions:
How can we begin to overcome the already-entrenched alienation of modernization?
How can we retrieve and preserve relevant traditions?
How might we facilitate cross-cultural communication, even cooperation?
How can we help animate community life?
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