How to Maximize PPC ROI - 3 views

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  #1 daromano on 28 Dec 24

   

  I've been using PPC for my freelance photography business. While I get good traffic, many visitors drop off without booking a session. I suspect my landing page isn't doing its job, but I'm unsure how to optimize it for conversions. Are there proven strategies for making landing pages more effective? Also, is it better to run a few high-budget ads or several low-budget ones?

   

  <div class="cArrow"> </div><div class="cContentInner">I've been using PPC for my freelance photography business. While I get good traffic, many visitors drop off without booking a session. I suspect my landing page isn't doing its job, but I'm unsure how to optimize it for conversions. Are there proven strategies for making landing pages more effective? Also, is it better to run a few high-budget ads or several low-budget ones?</div>

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  #2 polarko on 28 Dec 24

   

  For a service like photography, the landing page is key. Highlight your best work, keep the page visually clean, and include a clear call-to-action like "Book Your Session Now." Adding testimonials and a portfolio can boost trust. Split-testing (A/B testing) can help you find the most effective design. Regarding ads, test both approaches. Run a few high-budget campaigns targeting your core audience and some lower-budget ones to explore new segments. It's all about finding what works. For deeper insights, check https://bluepear.net/blog/ppc-advertising Their tips on maximizing ROI are incredibly detailed and actionable.

   

  <div class="cArrow"> </div><div class="cContentInner">For a service like photography, the landing page is key. Highlight your best work, keep the page visually clean, and include a clear call-to-action like "Book Your Session Now." Adding testimonials and a portfolio can boost trust. Split-testing (A/B testing) can help you find the most effective design. Regarding ads, test both approaches. Run a few high-budget campaigns targeting your core audience and some lower-budget ones to explore new segments. It's all about finding what works. For deeper insights, check <a href="https://bluepear.net/blog/ppc-advertising" rel="dofollow">https://bluepear.net/blog/ppc-advertising</a> Their tips on maximizing ROI are incredibly detailed and actionable.</div>

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