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AdBlock is tool that many of us know of, and would totally never use because it can take revenue from content creators *shifty eyes*. All of us hate annoying ads, whether they be prerolls on videos or pop ups, or less than appropriate advertisements on streaming and torrenting websites. Adblock is a wonderful creation that hides most of those, and is thusly loved by many. Recently Adblock has done another thing which will undoubtedly make its user base happy, the web application now also blocks trackers, malicious cookies and scripts. This can be extremely important to people who value their privacy as it helps to ensure that as little of your private data is being sold as possible. The issue of online privacy has been gaining traction over the past few years and especially sine the Snowden revelations. I personally commend Adblock for their goal to protect their users, I and many others care about privacy and make active decisions to stay anonymous (I, for instance, use encrypted search engines and web browsers that encrypt data). This decision by Adblock isn't a huge step forward in online protection and privacy, but it is a step, and that's important.

Social news website Reddit may soon have a feature where ads may be downvoted or upvoted, much like the content shared by users. This is one of few websites to currently have this approach with advertisements.  This is rather significant because if people are able to downvote advertisements that they feel are intrusive, ugly and downright annoying, and upvote advertisements that are funny, interesting and better, then we can see advertising companies change their tactics to make better ads for all of us. This can result in a win/win situation where companies generate real views on their ads and people are more inclined to buy their products, as opposed to being annoying by these companies and skipping over and trying to find ways around these ads by using extensions such as AdBlock.  If more websites use this feature then maybe people will start to like ads again, as they will see ads that they want to see, there may be a change in the advertising market where we will see an influx of more creative and interesting advertisements instead of the boring and tedious ones we mostly have today.