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The future is now, and that future is wearable tech. Yet another big player has announced its release date of its 'smart watch', and this time its time for the gaming crowd to be excited. Sony has just announced the release time of their new wearable tech, the SmartBand SWR10, and (in a rare instance), both athletes and smartphone geeks have something to look forward to. The SmartBand is a sleek wrist bracelet that offers features for athletes, Xperia users, and pretty much everyone else with its three major features. The band acts as notifier for phone activity, as well as having non-tech applications, namely various kinds of health monitoring, and something called Lifelog (basically just a facebook feed of your phone... which you can already do with facebook) .While it is good to see a new player enter the smartwatch arena, nothing in this release is new, I would argue the main selling point may be its selling point; price that is. All of the bands features have been done before or can be accomplished by separate 3rd party applications, and you gain nothing by collapsing them to one item. Save its rumoured cheap price of $150, the SmartBand is nothing special, nothing new.