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When it comes to online marketing and lead generation , there are a lot of options available to business owners. A popular choice the past few years has been social media marketing, partly because of the ease with which you can build your brand identity online and the sheer number of platforms that you can use completely for free.

Show business has always been interesting. The adrenaline rush you get before you face a huge audience, all the attention and applause. It is all certainly worth the time and efforts - but, once you establish yourself as an entertainer, it is important how you represent yourself to the masses.