claim: In " Cubs fan sells loyalty on eBay" by Denis Moore, Moore defines loyalty as integrity to ones self and others through the person who wanted to sell their loyalty.

Evidence1: "One can't simply switch team loyalties because someone pays him enough money. The heart wants what the heart wants." ( Chicago White Sox blog White Sox Cards. Denis Moore. cubs fan sells loyalty on eBay)

Evidence2:Ben Schorzman in the University of Oregon's Daily Emerald believes that, if Moore is willing to sell his loyalty, he was never loyal to begin with.(Dennis Moore. cub fan sells loyalty on eBay"- Phylicia Durden