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mark strauch

What Twitter and Facebook Can Learn From Phish - 0 views

mashable.com/...twitter-facebook-phish

twitter facebook community social communications

shared by mark strauch on 26 Aug 09 - Cached
  • early adopters of Twitter, peddling the service to friends, family and clients, while at the same time praising Ev and Biz and Jack as the Internet version of The Beatles, right?
  • Both Harry Potter and social networks are wildly popular at the moment, but the Potter series is at once finite and immortal. Finite in that there is no new content coming and immortal because books and film live on forever, especially when there’s a cult audience. The same can be said of music — Rick Astley may not be putting out any new singles, but we’re still being Rickrolled all these years later. Twitter and Facebook aren’t finite or immortal, they are evolutionary; they will shape-shift in how they are used by different (read: larger) communities, but will be where we get our information.
  • We see time and again on Twitter and Facebook how the community pushes the brand. We now have tweets instead of updates on Twitter because the community called postings tweets and rejected Twitter’s original terminology. The company eventually caught up and adapted.
  • ...7 more annotations...
  • Just this week, for example, Twitter redesigned their homepage to put a focus on news, trends, and cross-cultural sharing. None of these were likely envisioned as uses of Twitter originally, but sharing news and non-trivial information is how many people have begun to use the service.
  • General society can learn about culture as a whole from the bands’ followers – from how group think works, to how messages spread and how economies will arise within groups.
  • how the minority drives the majority until the majority embraces the minority.
  • ndeed, 24% use Facebook compared to 10% for Twitter and 11% for email.
  • But as the mainstream audience catches on to these niche/sub-cultural groups, there are lessons to be learned. Most abundantly (and perhaps, lucratively, too) is how brands (both large and small, personal or corporate) should be using these sites.
  • Last week, I was having a conversation with someone in the PR field and he said that his client was asking if they should spend time and money learning about Twitter if the next big thing (whatever it may be) is right around the corner. My friend had no idea what to say. My response, though, was simple: yes. If the client put the time in to learn about how blogs could be useful to its brand, they wouldn’t be asking about Twitter (or other social networks), because they would have the fundamentals in place and could explore on their own or with a guided hand. They would understand that community propels brands in multiple directions and users are their best salespeople.
  • User generated content, whether through blogs or microblogs or status updates or whatever, is what shapes a community, and which in turn, shape society.
mark strauch

RHP_089_WhitePaper.pdf (application/pdf-Objekt) - 0 views

www.russellherder.com/...RHP_089_WhitePaper.pdf

study social communications use usage usa

shared by mark strauch on 18 Aug 09 - No Cached
  • mark strauch on 18 Aug 09
     
    statistics on social media usage in us firms, august 2009
Nicole Smith

An Exciting Time for My Wife and I - 3 views

My wife and I were really excited buying our first home. However, with so many loan products in the market today, choosing the most suitable one for our requirement is quite a challenge. Thanks to ...

home loan adelaide

started by Nicole Smith on 04 Dec 11 no follow-up yet
mark strauch

Daimler and Web 2.0 | Daimler > Daimler and Web 2.0 - 0 views

www.daimler.com/socialmedia

daimler social communications

shared by mark strauch on 07 Sep 09 - Cached
  • mark strauch on 07 Sep 09
     
    HOW NOT TO DO IT! not a good example of a thoroughly thought out social communications strategy. Just using some blogs, twitter and youtube isn't what social communications is all about!
Ralf Haller

Let's Move Away From Social Media and Get Down to Business - 0 views

www.readwriteweb.com/...m_social_media_and_get_dow.php

shared by Ralf Haller on 31 Dec 09 - Cached
  • Let's Move Away From Social Media and Get Down to Business
  • Last Words About Social Media Social media is still a term we use. But it has become so cliche that it is somewhat of a turn off. It's important to distinguish that the people who have championed the cause for social computing are often deeply involved with the "social media" community. They are important people in the enterprise who should be sought for leadership in bringing the world of social computing to the ways we conduct business. Social media sounds too much like buzz hype. We need to get down to business. Social computing is a good thing. But even better is the proof that these practices work so we may use tools that help get the work done.
Ralf Haller

6 Ways to Use Ning for Business - 1 views

mashable.com/...ning-business

NING

shared by Ralf Haller on 29 Dec 09 - Cached
  • here is an almost overwhelming number of options on the social web for businesses to create and participate in communities. You hear a lot about Facebook Fan Pages, Twitter () communities, and even LinkedIn Groups; but businesses have another option when looking to build a community online that’s often overlooked despite having nearly 40 million users: Ning. Ning allows businesses to create their own off-site social network for their brand’s community, and participate in existing conversations with the communities they are looking to engage. Here are 6 ways businesses can put Ning to work.
  • Ning, which just announced that they’ve reached 37 million registered users and 1.6 million social networks, is a web service that allows anyone to create their own branded social network. Networks created on Ning can have sections for videos, photos, chat, music, groups, events, forums, and blogs. Members of your network have their own profile pages, can make friends, send them messages, get email notifications, update status, and install third party apps — basically anything you’d expect from a modern social network. Ning provides their basic service for free, and offers premium services that allow users to use their own domain name, get more attentive customer support, utilize more storage space, remove ads and remove promotional links. Creating a social network on Ning or participating in networks already popular on the site are great ways for businesses to add value and connect with potential customers.
funeral director

Faster Search of Funeral Director in Glasgow Online - 1 views

It was heartbreaking to learn that my father died almost five months ago. I immediately rushed to the hospital to see my father. Although nothing could be done to bring back his life, I did everyth...

funeral directors Glasgow

started by funeral director on 16 Dec 11 no follow-up yet
Nicole Smith

Great Mortgage Brokers I Have Dealt With - 2 views

I love working with these guys. They are polite, knowledgeable and they really show genuine care. They are not just about getting anything or what, but these mortgage brokers will explain everythin...

mortgage adelaide

started by Nicole Smith on 28 Dec 11 no follow-up yet
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