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Ralf Haller

6 Ways to Use Ning for Business - 1 views

mashable.com/...ning-business

NING

shared by Ralf Haller on 29 Dec 09 - Cached
  • here is an almost overwhelming number of options on the social web for businesses to create and participate in communities. You hear a lot about Facebook Fan Pages, Twitter () communities, and even LinkedIn Groups; but businesses have another option when looking to build a community online that’s often overlooked despite having nearly 40 million users: Ning. Ning allows businesses to create their own off-site social network for their brand’s community, and participate in existing conversations with the communities they are looking to engage. Here are 6 ways businesses can put Ning to work.
  • Ning, which just announced that they’ve reached 37 million registered users and 1.6 million social networks, is a web service that allows anyone to create their own branded social network. Networks created on Ning can have sections for videos, photos, chat, music, groups, events, forums, and blogs. Members of your network have their own profile pages, can make friends, send them messages, get email notifications, update status, and install third party apps — basically anything you’d expect from a modern social network. Ning provides their basic service for free, and offers premium services that allow users to use their own domain name, get more attentive customer support, utilize more storage space, remove ads and remove promotional links. Creating a social network on Ning or participating in networks already popular on the site are great ways for businesses to add value and connect with potential customers.
mark strauch

Employee Social Networks For Retail - 0 views

www.slideshare.net/...yee-social-networks-for-retail

enterprise 2.0 social network leverage social communications

shared by mark strauch on 21 Aug 09 - Cached
  • mark strauch on 21 Aug 09
     
    Leverage Software explaining their business model
mark strauch

What Twitter and Facebook Can Learn From Phish - 0 views

mashable.com/...twitter-facebook-phish

twitter facebook community social communications

shared by mark strauch on 26 Aug 09 - Cached
  • early adopters of Twitter, peddling the service to friends, family and clients, while at the same time praising Ev and Biz and Jack as the Internet version of The Beatles, right?
  • Both Harry Potter and social networks are wildly popular at the moment, but the Potter series is at once finite and immortal. Finite in that there is no new content coming and immortal because books and film live on forever, especially when there’s a cult audience. The same can be said of music — Rick Astley may not be putting out any new singles, but we’re still being Rickrolled all these years later. Twitter and Facebook aren’t finite or immortal, they are evolutionary; they will shape-shift in how they are used by different (read: larger) communities, but will be where we get our information.
  • We see time and again on Twitter and Facebook how the community pushes the brand. We now have tweets instead of updates on Twitter because the community called postings tweets and rejected Twitter’s original terminology. The company eventually caught up and adapted.
  • ...7 more annotations...
  • Just this week, for example, Twitter redesigned their homepage to put a focus on news, trends, and cross-cultural sharing. None of these were likely envisioned as uses of Twitter originally, but sharing news and non-trivial information is how many people have begun to use the service.
  • General society can learn about culture as a whole from the bands’ followers – from how group think works, to how messages spread and how economies will arise within groups.
  • how the minority drives the majority until the majority embraces the minority.
  • ndeed, 24% use Facebook compared to 10% for Twitter and 11% for email.
  • But as the mainstream audience catches on to these niche/sub-cultural groups, there are lessons to be learned. Most abundantly (and perhaps, lucratively, too) is how brands (both large and small, personal or corporate) should be using these sites.
  • Last week, I was having a conversation with someone in the PR field and he said that his client was asking if they should spend time and money learning about Twitter if the next big thing (whatever it may be) is right around the corner. My friend had no idea what to say. My response, though, was simple: yes. If the client put the time in to learn about how blogs could be useful to its brand, they wouldn’t be asking about Twitter (or other social networks), because they would have the fundamentals in place and could explore on their own or with a guided hand. They would understand that community propels brands in multiple directions and users are their best salespeople.
  • User generated content, whether through blogs or microblogs or status updates or whatever, is what shapes a community, and which in turn, shape society.
Ralf Haller

Third Tuesday - 0 views

about:blank

shared by Ralf Haller on 23 Sep 09 - No Cached
  • Ralf Haller on 23 Sep 09
     
    Social media, community building, social networking and relationship building, communications, marketing, organizations and society
Ralf Haller

The Top Six Reasons Companies are Still Scared of Social Media - 1 views

socialmediatoday.com/126750

blocking social media

shared by Ralf Haller on 31 Dec 09 - Cached
  • 1- Employees will waste time with social media.
  • 2- Haters will damage our brand.
  • 3- We'll lose control of the brand.
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  • 4- Social media requires a real budget! It's not really cheap, or free.
  • 5- They're scared they'll be sued.
  • 6- They're scared of giving away corporate secrets or that information on social networks will affect the stock price.
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