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Wie lässt sich nun die Identität im Internet definieren? Blogger-Legende Jeff Jarvis (www.buzzmachine.com) macht das so: „We are what we make. Our YouTubed videos, Technoratied blogs, Flickred photos, Facebooked pages, Amazonned reviews, and iPodded podcasts and playlists altogether are an expression of us.“ „Identität“ ist also mehr als Benutzername und Passwort. Es ist das, was wir als aktive Internet-Benutzer nach außen hin repräsentieren. Die Spuren, die wir im Web ziehen.   RAUS AUS DEN DATENSILOS!

By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network Social Media has overtaken porn as the #1 activity on the Web 1 out of 8 couples married in the U.S. last year met via social media Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months. If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)