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Watch Full Program 01 hr 12 min 07 sec Add to Profile 01. Introduction 04 min 40 sec Add to Profile 02. Fear of Search Results Exposed 07 min 47 sec Add to Profile 03. Privacy in Relation to Culture and Preferences 04 min 12 sec Add to Profile 04. Geo Targeting 06 min 15 sec Add to Profile 05. Opting Out 04 min 18 sec Add to Profile 06. Consent and Self-Regulation 05 min 11 sec Add to Profile 07. Google's Approach to Self-Regulation 05 min 20 sec Add to Profile 08. Technological Barriers to Regulation 08 min 29 sec Add to Profile 09. Ad Preferences / Transparency 04 min 05 sec Add to Profile 10. Difficulty of Multiple Platforms 06 min 39 sec Add to Profile 11. Solutions: Limitations of Data Retention 10 min 57 sec Add to Profile 12. <a clas

“The Influenced: Social Media, Search and the Interplay of Consideration and Consumption,” reveals the dramatic correlation influenced discovery of brands through social media has with search behavior, including more lower-funnel searches and increased paid search click-through-rates (CTR). A white paper exploring the results and implications of the study is available on the GroupM Search blog, SearchFuel.