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Conclusion The profession of community manager has developed rapidly thanks to Facebook. The social media platform has raised “community management” from a technically driven niche into the management sphere. For businesses, it means: Make the decision to integrate community management into long-term strategic and communication objectives. Create the appropriate framework and working conditions for community management. Consider the impact on internal processes. Review potential candidates for these positions based on strategic, communication, social and management skills.

And, taking it further, what if your participation over a few weeks or months actually impacts the story's development and creates positive change in the real world because a philanthropic mission is integrated into the narrative itself? The Conspiracy For Good is the culmination of this dream. This is the pilot project for a first-of-its-kind interactive story that empowers its audience to take real-life action and create positive change in the world. Call it Social Benefit Storytelling.

The design process is what puts Design Thinking into action. It’s a structured approach to generating and developing ideas. The Design Thinking Toolkit for Educators, available as a free download here, provides guidance through the five phases of the design process. It outlines a sequence of steps that leads from defining a challenge to building a solution. The toolkit offers a variety of instructional methods to choose from, including concise explanations, useful suggestions and tips.