... Many people are running around with their hair on fire, yelling, "How do we get into social! We just have to!"
If that's the approach, then it will surely fail.
But if you can devise a socially networked solution to any of a number of mission-critical business
issues, then you're on the right track. The "social enterprise" uses a selection of collaboration, information
and knowledge management tools to better link decision-makers to valuable information… and to each
other. This "Enterprise 2.0" initiative is high on the list of must-do goals at the most senior levels in the
biggest and best organizations.
You can learn how the successful implementers, who are already into their second- or third-generation of social solutions, are making it work in their organizations. ...
