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You can think of building your own Personal Learning Network as an attempt to create this “learning loop” for yourself using the tools at your disposal. Instead of a bunch of teachers selecting challenging information for you, the Internet gives you access to a world of bloggers, tweeters, speakers, photographers, videographers, and colleagues who will teach you anything you want for nothing more than the price of your time and attention. All they ask of you is to think about it, question it, master the skills, and respond in a thoughtful way. You can participate in this conversation by writing your own blog, tweeting, organizing sources, speaking, and teaching others in the way that works best for you.

After working with many companies on Facebook marketing, teaching many students, and speaking with many audiences, I’ve discovered some common mistakes that hold companies back from getting results. If you want to get better Facebook fan page marketing results, check this list and find out whether you’re making any of these mistakes.

There are a variety of reasons why Red Bull has over 20 million Facebook fans, but one that surfaces to the top is their unapologetic “Like our Page, hint, hint” custom landing greeting. And while Red Bull has a budget larger than most of us, that doesn’t mean we’re cut out of the custom landing page party. Thanks to a fantastic WordPress plugin and a bit of copy/paste inside Facebook, you can have a custom landing page up and running within 5 minutes. Here’s how:

Whether you’re a marketer trying to get buy-in for social media from the top or a small business owner wondering why you should bother, knowing high impact applications of social media are helpful. If you’re looking to build relationships with connected, influential individuals (and what business isn’t?) then it’s no longer a question of if you should engage in social media, rather it’s the how and the why.