How to Choose the Right Brand Positioning Partner? - 2 views

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  #1 witchhunt on 24 Jul 25

   

  Our startup is ready to invest in professional branding but overwhelmed by agency options. What should we look for in a brand positioning firm? Any red flags or must-have qualities?

   

  <div class="cArrow"> </div><div class="cContentInner">Our startup is ready to invest in professional branding but overwhelmed by agency options. What should we look for in a brand positioning firm? Any red flags or must-have qualities?</div>

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  #2 kakuku on 24 Jul 25

   

  Great question! Clay Global's guide to brand positioning firm https://clay.global/blog/top-branding-agencies-for-startups/brand-positioning-strategies strategies offers excellent criteria for evaluating partners. The best firms demonstrate deep understanding of market positioning rather than just making pretty logos. Look for agencies that start with customer research, not creative concepts. They should ask tough questions about your competitive differentiation and target audience before suggesting solutions. The article warns against firms that use generic templates - your positioning should emerge from unique market opportunities.

   

  <div class="cArrow"> </div><div class="cContentInner">Great question! Clay Global's guide to brand positioning firm <a href="https://clay.global/blog/top-branding-agencies-for-startups/brand-positioning-strategies" rel="nofollow" target="_blank">https://clay.global/blog/top-branding-agencies-for-startups/brand-positioning-strategies</a> strategies offers excellent criteria for evaluating partners. The best firms demonstrate deep understanding of market positioning rather than just making pretty logos. Look for agencies that start with customer research, not creative concepts. They should ask tough questions about your competitive differentiation and target audience before suggesting solutions. The article warns against firms that use generic templates - your positioning should emerge from unique market opportunities.</div>

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