Tangs Singapore - 0 views
started by Kahn Peele on 09 Dec 13
started by Kahn Peele on 09 Dec 13
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started by Kahn Peele on 09 Dec 13
Nowadays, along with TANGS Orchard and TANGS VivoCity in Singapore and TANGS Malaysia, C.K. Tang Limited has a host of niche boutiques and specialty companies both in Singapore and Malaysia, each with its own unique identity and client base. Devoted to constantly set trends in retailing, C.K. Tang Limited is poised to take on new challenges with dynamism.
C.K. Tang Limited is a firm that specializes within Singapore's retail market, with its iconic flagship store TANGS located on Orchard Road, Singapore. My brother found out about more information by browsing Yahoo. For a lot of, TANGS is regarded as a main shopping destination within the city, similar to Bloomingdales in NYC and Selfridges in London.
The home - bred department store in Singapore, TANGS was set up by Tang Choon Keng, popularly known as CK Tang, in 1932. CK Tang had a reputation for honesty, integrity and value for money, three governing pillars to the TANGS brand.
CK Tang's first shops were on River Valley Road, but in the 1950s CK Tang bought some land on Orchard Road as he discovered the expatriates in the Holland Village area would travel down this route to go downtown.
When CK Tang purchased the property, it was situated opposite a Chinese cemetery, which, under ethnic conventions, was traditionally seen to bring bad luck. However, as a loyal Christian, this belief didn't impact CK Tang's assessments to the potential of the land, and he quickly went on to come up with his shop on Orchard Street in 1958.
In 1982, C.K. Tang amassed added land situated next to TANGS and constructed what is known as Tang Plaza, that also now houses the 5-Star Singapore Marriott Hotel.
A winner in the start, TANGS has grown exponentially over the decades now competes with the other international megastores that have moved in. Nevertheless, TANGS stays truly Singaporean, and its particular history is actually a local legend.[8]
In the '80s, TANGS launched the tremendously successful tag-line "All The Best Under One Roof" to showcase their diversification of products. Leading within an emerging retail marketplace, TANGS was a favourite area for the expatriate community and Singaporeans alike for household goods and trend.
The business was referred to as a reasonable employer and was closed on Sundays (a rare event in Asia) as C.K. Tang himself was a staunch Christian. It was applied so that Christian employees and so his family could attend church services. [9]
He went on to become Chairman of the business in 2000 after his dad's departure, and his appointment gave rise to various operating policies, like letting the shop to stay open on Sundays and introducing new marketing strategies to increase consumer choice.
In the year 2012, TANGS announced a $ 45 million, 3 - year transformation plan to its flagship store on Orchard Street, with the intention of redefining the department store buying experience.
Orchard Street is today among the most vibrant shopping districts in South-East Asia, and much of this is credited to the presence of TANGS. Being one of the largest shops in Orchard Road, this is a notable landmark with its Chinese styled roof.[12]
Prior to its experiencing 2012 transformation, TANGS occupied 15,000 square meters and boasted five selling floors, created by New York based Hambrecht Terrell International, noted for work with Saks Fifth Avenue and Macy's.
In 2006, TANGS opened another shop in VivoCity as the buying centre's anchor tenant, showing new fashion lifestyle concepts. Occupying approximately 85, 000 square feet (7, 900 m ^ 2), TANGS VivoCity offers a resort like shopping environment, while TANGS Orchard an urban cosmopolitan concept is embodied by TANGS Orchard.