The future of the data economy: how to measure the true value of your data assets | Inf... - 0 views
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data as the new currency’ and we try to give it a price tag. Typically, data is worth what someone is willing to pay for it.
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63% of respondents consider that the monetization of data could eventually become as valuable to their organisations as their existing products and services.
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Interestingly, the most valuable individual asset that creditors are vying for is Caesar’s Total Rewards Loyalty Program, the company’s big-data customer loyalty program that it has been built over the last 17 years and is said to have data on more than 45 million customers. This data is valued by creditors at $1 billion – that’s a fairly large number. It exceeds the value of any of Caesar’s physical Las Vegas properties, which really puts the value of data in perspective.
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