Group items tagged network - EUdataeconomy

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shared by david osimo on 16 Jun 16 - No Cached

data as the new currency’ and we try to give it a price tag. Typically, data is worth what someone is willing to pay for it.
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63% of respondents consider that the monetization of data could eventually become as valuable to their organisations as their existing products and services.
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Interestingly, the most valuable individual asset that creditors are vying for is Caesar’s Total Rewards Loyalty Program, the company’s big-data customer loyalty program that it has been built over the last 17 years and is said to have data on more than 45 million customers.  This data is valued by creditors at $1 billion – that’s a fairly large number. It exceeds the value of any of Caesar’s physical Las Vegas properties, which really puts the value of data in perspective.
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LinkedIn’s CEO Jeff Weiner made note of Lynda.com’s extensive library of premium video as a compelling reason to buy the company, meaning that LinkedIn was after Lynda.com’s data assets to augment its professional network. Out of the $1.5 billion, it’s likely that a significant portion went toward the purchase of video data assets.
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