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How Google Dominates Us August 18, 2011 James Gleick "This much is clear: We need to decide what we want from Google. If only we can make up our collective minds. Then we still might not get it. The company always says users can "opt out" of many of its forms of data collection, which is true, up to a point, for savvy computer users; and the company speaks of privacy in terms of "trade-offs," to which Vaidhyanathan objects: Privacy is not something that can be counted, divided, or "traded." It is not a substance or collection of data points. It's just a word that we clumsily use to stand in for a wide array of values and practices that influence how we manage our reputations in various contexts. There is no formula for assessing it: I can't give Google three of my privacy points in exchange for 10 percent better service. This seems right to me, if we add that privacy involves not just managing our reputation but protecting the inner life we may not want to share. In any case, we continue to make precisely the kinds of trades that Vaidhyanathan says are impossible. Do we want to be addressed as individuals or as neurons in the world brain? We get better search results and we see more appropriate advertising when we let Google know who we are. And we save a few keystrokes."

[George Siemens] June 12th, 2007 "...It's the change underlying these tools that I'm trying to emphasize. Forget blogs…think open dialogue. Forget wikis…think collaboration. Forget podcasts…think democracy of voice. Forget RSS/aggregation…think personal networks. Forget any of the tools…and think instead of the fundamental restructuring of how knowledge is created, disseminated, shared, and validated. But to create real change, we need to move our conversation beyond simply the tools and our jargon. Parents understand the importance of preparing their children for tomorrow's world. They might not understand RSS, mashups, and blogs. Society understands the importance of a skilled workforce, of critical and creative thinkers. They may not understand wikis, podcasts, or user-created video or collaboratively written software. Unfortunately, where our aim should be about change, our sights are set on tools. And we wonder why we're not hitting the mark we desire. Perhaps our vision for change is still unsettled. What would success look like if we achieved it? What would classrooms look like? How would learning occur? We require a vision for change. It's reflected occasionally in classroom 2.0 or enterprise 2.0 projects. But the tool, not change centric, theme still arises. We may think we are talking about change, but our audience hears hype and complex jargon. What is your vision for change?"

NB: I am tagging this post by George Siemens "Digital Promise" though it was published in 2007, because what he wrote then is very pertinent to the 2011 Digital Promise initiative.